THE WELSH HOUSE WAY
Keeping the Conection
Building Loyalty and Encouraging Return Visits
The guest’s experience at The Welsh House doesn’t end when they walk out the door. Keeping the connection alive after their visit is crucial to building loyalty and encouraging them to return. This stage is about extending our hospitality beyond the immediate dining experience and fostering long-term relationships with our guests.
Following Up With guests
Thank-You Messages
Sending a personalized thank-you message after a guest’s visit can make a significant impact. Whether it’s a handwritten note, an email, or a message through our booking system, expressing gratitude for their visit shows that we appreciate their patronage. For example, “Diolch yn fawr for dining with us yesterday! We hope you enjoyed your time and look forward to welcoming you back soon,” is a simple yet effective way to maintain the connection.
Invitations to Special Events
If we have upcoming events, new menu launches, or seasonal specials, invite past guests to be a part of them. A personal invitation not only shows that we value their presence but also gives them something to look forward to. For instance, “We’re hosting a special St. David’s Day celebration next month—would love to see you there!” Can pique their interest and encourage them to return.
Loyalty Programs and Rewards
Consider implementing a loyalty program or offering rewards to regular guests. Whether it’s a discount on their next meal, a complimentary dish, or early access to special events, these incentives help build a sense of loyalty and make guests feel valued. A simple mention like, “As a thank-you for being a loyal guest, we’d like to offer you 10% off your next visit,” can encourage repeat business.
Encouraging Word-of-Mouth & Recommendations
Happy guests are our best ambassadors. Encouraging them to share their positive experiences with others helps spread the word about The Welsh House and brings in new guests.
Politely asking guests to leave a review can help us attract new visitors. Whether on social media, Google, or Trip Advisor, positive reviews are a powerful tool in building our reputation. You might say, “If you enjoyed your visit, we’d love it if you could leave us a review—it helps others discover The Welsh House experience.”
Encourage guests to share their experiences on social media by tagging The Welsh House or using a specific hashtag. This not only increases our visibility but also creates a sense of community among our guests. Consider offering a small incentive, like entering them into a draw for a complimentary meal, for those who share their visit online.
Word-of-mouth is one of the most effective forms of marketing. Encourage guests to recommend The Welsh House to their friends and family by providing them with a small takeaway, such as a discount card for their next visit or a small sample of our products. For example, “If you enjoyed your time with us, feel free to share this 10% off card with a friend—diolch!” Helps extend our reach through personal connections.
Maintaining the Relationship
The key to keeping the connection is maintaining a relationship with our guests even when they’re not at the restaurant. By staying in touch and offering ongoing value, we ensure that The Welsh House remains their go-to choose for dining and special occasions.
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Regular Updates and Newsletters
Sending regular updates or newsletters to our guests keeps them informed about what’s happening at The Welsh House. Whether it’s new menu items, upcoming events, or special offers, these updates help maintain their interest and keep us top of mind.
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Personalised
Communication
Whenever possible, personalise the communication to reflect the guest’s preferences and past experiences. For example, “We remember you enjoyed our seasonal cawl—great news, it’s back on the menu this month!” Shows that we pay attention to their likes and are thinking about them even when they’re not dining with us.
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Special Offers for Loyal Guests
Reward loyal guests with exclusive offers or early access to new experiences. This could be a special preview of a new menu, an invitation to a private event, or a complimentary item on their next visit. These gestures make them feel valued and appreciated, increasing the likelihood of their return.